I started out with these guys when they were a dairy-free cookie company called No-moo. When they decided to go vegan they outgrew their name—time to rebrand! When they brought “Fat Badger” to the table I was skeptical about referencing body size for a sweet treat and using a carnivore as the mascot to launch a vegan brand—but I’ll be damned—it worked! So I wrapped my arms around this fat little guy and baked up everything they needed to launch in time for Natural Products Expo East that year. And folks were stopping by just to take a selfie in front of the booth… it turned out pretty sweet.